Once upon a time, you needed to be an oligarch, an oil baron or a cartoon supervillain to access political consultants. We're tearing up the rule book. We advise governments, opposition parties, campaign groups, NGOs, businesses and individuals on how to win in campaigns and crises. But we choose our clients carefully and only work with people whose values we share. 

We take the long view.

If you want to sell more widgets, you should probably look elsewhere. If you're engaged in a battle of ideas, we should talk. Whether you're in a decades long quest to win support for your cause, on the wrong end of a tabloid hatchet job, or just want to understand how the media works, our methods will transform your perspective. And our political analysis is based on underlying trends, not Westminster whispers. So where the Bubble sees an inexplicable shock, we saw the inevitable shift.

Posture is everything.

People ask us "Why do the bad guys always win?". The answer's simple: the good guys are usually too timid, too forgiving and too nice. We're not afflicted by any of these virtues. We take pride in drumming the naivety out of our clients, wresting the advantage from their rivals and keeping hold of it. We are incessantly, relentlessly, unapologetically on the front foot. 

A window onto Westminster.

Westminster and Whitehall can feel arcane, eccentric and bewildering. We can be rather arcane and eccentric too, which helps us decode them for you. We give our clients a sense of how the policymaking process works and how to build a case for change. We equip our clients to identify friends, foes and fence-sitters, and help them change minds to change the world.